/About Us
THE BEGINNING
Female-founded, we are a modern digital advisory. We deliver real-world expertise to drive transformation in Retail, CPG, B2B, and B2C.
But what’s in our name?
AnneMarie Blaire
Managing Director
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Digital Transformation Executive and strategic partner with 25 years working with global retail and luxury brands.
With extensive experience in fashion apparel, footwear, accessories and beauty, Anne-Marie has driven global digital business P&Ls, launched and re-platformed $1B€+ plus brands, consulted to CEOs and Private Equity firms on product development, repositioning, due-diligence and customer insights.
With a deep understanding of how brand, business and technology can intersect to successfully drive revenue and meet the customer on their terms, Anne-Marie believes in challenging norms to transforms cultures and businesses.
With a lifelong love of retail, technology is simply an enabler. It has and will always be a strong brand, quality product or service, coupled with customer insights, market intelligence, data and intelligent analysis which drive success.
Kate Addison
Managing Director
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Digital Marketing professional with 25 years of agency experience working for Fortune 100 and global brands to develop digital strategies and grow ecommerce businesses. Kate excels at leading cross-functional teams of strategic, creative, technical, and analytical minds to bring about digital transformation.
Kate is a relationship builder, successfully navigating complex and highly-matrixed organisations, without ego or attachment to authorship, in the pursuit of the best outcome for clients and their digital consumers.
She has led many complex, multi-million € commerce site launches and re-platforming projects, delivering on time and on budget. Kate successfully managed a ten-year client engagement with annual digital investments of 3.2 -3.8M€.
Kate is happiest strategising and executing comprehensive digital marketing programs which deliver high-performance results for global clients.
Sip Reyes
Senior Partner - Product Management
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Strategic and solutions-oriented professional with 20+ years of experience building and delivering complex enterprise-level, global digital projects.
Sip is an expert in ecommerce, omnichannel, operations, customer experience, and digital product development.
Sip excels at evaluating business needs and delivering technical solutions, that bridge the gap between the business and IT.
Alex Poza
Senior Partner - Growth & Acquisition
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Alex leads the Growth & Acquisition practice where he seeks to create a single source of truth for business leaders, leading to sound Paid Media investments.
With 16 years of experience in the Digital Marketing playground, Alex is ASK’s secret weapon. Highly analytical, curious, diligent and pragmatic. He can distill highly complex concepts into easily digestible ideas for the boardroom, creatives or someone just starting out their career in digital.
Alex believes companies should generate profitable online growth the old-fashioned way, through strategic investments, constant optimisation of advertising efforts and a big chunk of SEO love. All of which must rely on accurate data that can be analyzed and lead to smart data-driven decisions.
Bilingual: Spanish and English.