/Paid Media Advertising

What is Paid Media Advertising?

Paid Media Advertising is a digital marketing strategy that allows brands to promote their content using paid marketing tactics such as paid search ads, shopping ads, display ads, social media ads, video advertising and other promoted multimedia.

Why should you advertise in Paid Media?

Paid media is considered to be essential in a complete digital marketing strategy for online businesses due to the great opportunity for growth, sales and attracting leads that it represents. And paid media serves multiple purposes:

  • It is one of the quickest ways to drive traffic by getting in front of your ideal audience and engage with them, thanks to the variety of segmentation and targeting options most advertising channels offer.
     

  • It has the power to expose your brand for the first time to new audiences that might have not come across your company before.
     

  • It can help you grab low hanging fruit (conversions) by remarketing users who have already visited your site and shown interest in your products, just needing one little 'nudge' in the form of ads before finalizing a purchase.
     

  • Results from paid media activities are easier to track and more extensive than organic content. This allows for in-depth reporting and clearer data-driven conclusions that help adjust the paid media tactics immediately.

 

In addition, there are a variety of paid media platforms to choose from that can help you expand your brand reach, drive engagement and generate more leads and sales. Paid search ads enables brands to connect with consumers at the exact moment they are actively searching for information related to their products and services, while paid social ads provide excellent targeted advertising opportunities to get your message in front of the right audience with messaging and content tailored to the preferences of the individual user.


 

What are the benefits of Paid Media Advertising?

1. Cost-effective

Much more affordable cost compared to traditional advertising or marketing channels, like TV or printed media.

2. Segmentation potential

Very specific segmentation to reach your target audience, with the right message, at the right time.

3. Powerful reach

With online advertising campaigns your brand can reach millions of active users that match your ideal customer profile.

4. Increase conversions

Remarketing campaigns allow to trigger ads that are only seen by users who have already engaged with your brand, thus increasing conversion.

5. Very high ROAS

Constant optimization and segmentation in online advertising campaigns greatly increase ROAS (return on advertising spend).

6. Variety of formats

Most platforms allow for content advertising in a wide variety of formats, so you can launch ads in text, video, photos, gifs... so using your owned-media content can speed up the process of launching a campaign.

7. Control and optimization

Thorough monitoring of campaigns: if they do not perform as expected, they can be optimized right away or stopped so that your budget is not unwisely burnt.

8. Detailed analysis

It provides the possibility of measuring the campaigns that are executed, from top-level KPIs to granular metrics within each of the marketing channels.

How can we help you in Paid Media Advertising?

We focus on digital marketing channels that are measurable and ROI-oriented, applying a strategic action plan, data analysis, technology and creativity to optimize your performance. From budget allocation to campaign creation and management, we can help you achieve your goals with the following paid media initiatives:

Paid Media Audit

As the digital marketplace increasingly becomes more complex and competitive, it is key for businesses to have a clear view of where their paid media budget is going and how it is truly performing. Some issues that might be slowing down your media efforts from running at its true potential are inaccurate conversion tracking, poor campaign structure, inadecuate targeting, bidding and budget strategies, or ineffective ad copy and creatives that do not drive sales.

 

Let us guide you in the right direction by conducting an in-depth analysis of your paid marketing efforts such as Paid Search, Display, Social or Programmatic.

 

We will provide you with a comprehensive audit report, strategy and precise set of actionable recommendations based of what we discover, that will reveal the core areas of opportunity for your business to grow on and scale.

Paid Search

Search Engine Advertising in Google Ads allows you brand to reach high-intent audiences who are actively looking to buy your products or services. As a vital component of your digital marketing strategy, it drives action by getting qualified traffic to your site and also boosts brand awareness by capturing real estate on Search Engine Results Pages (SERPs). And Paid Search allows to achieve these results almost instantly.

 

We deliver a comprehensive strategy from establishing clear goals and budgets, careful keyword selection, ad formats, clever bid adjustments, sensible automation and smart audiences to leverage the most out of this platform. Our data-driven approach ensures you stronger Return on Ad Spend (ROAS) growth year on year.

 

Additionally, we can also help you with other paid search engines with like Bing Ads and Yahoo Ads, which also offer some unique opportunities.

Shopping Ads

Google Shopping is a fantastic feature of SEA (Search Engine Advertising), delivering high traffic volumes and outstanding conversion rates. Unlike paid search text ads, Shopping campaigns showcase your product pages with media-rich and informative ads to those users actively searching for your goods.

 

We take away all the stress of getting started with Shopping (in Google and/or Bing) and help you achieve excellent results and ROAS.

Display Ads

Google Display Network (GDN) is a collection of over 2 million sites (websites, videos and apps) that reach over 90% of Internet users across the globe. Display campaigns allow your brand to advertise on it through static and dynamic banners, introducing your business to a specific target audience who is likely to be interested in your products or services. Alternatively, targeting to narrower remarketing audiences who have already visited your site will recall their attention and improve your conversion rate.

We can offer you a comprehensive display advertising service, from initial strategy to hands-on campaign set up, banner ad creation, budget optimization and reporting to make your brand build large-scale awareness that will convert.

Programmatic Advertising

The majority of internet users do not buy on their first visit to a site, so motivating them via programmatic display (or retargeting) is vital to capture that low-hanging fruit. By targeting audiences who have already shown an interest in your products, services or even abandoned a basket, retargeting encourages users to make that extra visit that finalizes in a purchase, and often at a much lower cost per acquisition than other methods of digital advertising.

We can help your brand set up and take control of programmatic display, one of the most effective forms of performance paid media, to quickly boost your conversions and maximize ROAS.

Social Paid Ads

With nearly four billion social media users worldwide, incorporating social media into your digital marketing mix is an absolute must. Whether you are looking to accelerate sales growth, awareness or engagement and whoever your target audience is, social media marketing can help you reach the right customers, with the right message, at the right time.

 

By scaling performance for maximum return, from granular audience segmentation to data-driven dynamic creative execution and tailored ad copy, we can help you create the most effective social strategy that leverages brand exposure and increased ROAS for your business.

 

We define and optimize ad strategies on social networks specifically for your brand, such as Facebook Ads, Instagram Ads or Linkedin Ads.

Video Ads

As the world's second largest search engine, YouTube has become the perfect platform for sharing engaging video ads with potential customers. With a variety of targeting options (such as age, gender, interests and purchase intent, as well as the type of content they are viewing) and video ad formats available, YouTube Advertising puts your brand in-front of an engaged audience.

 

We can develop a strategy, implement and optimize YouTube campaigns so that your videos perform at their best. By reaching large relevant audiences, driving engagement as well as generating direct sales, YouTube campaigns can help you achieve all your business goals.

Product Feeds

We help clients create, manage, optimize and refine their product feeds to maximize the performance on a variety of digital marketing channels that rely on a catalogue data feeds, such as Google Shopping, Bing Shopping, Facebook Dynamic Ads, Programmatic Product Ads, Affiliate Networks or even Marketplaces.

Transparent reporting

In data we believe. Each month, or at the end of any significant campaign, a very detailed report is delivered to you with all results, from primary KPIs and metrics to key insights and actionable recommendations to further proceed.

 

Our approach is crystal clear: if something outstandingly performs, keep pushing. If something underperforms, learn why and decide to resolve it before giving it another go. For all initiatives in the middle, optimize, optimize and optimize until reasonable goals are achieved.

Let's get started...

Our years of experience and expertise in Paid Media mean that whether you’re a niche start-up or a global-scale business, we can offer a solution to suit your needs.

If you’d like to learn more about how we can help you maximize your online growth & sales potential, contact us today and just ASK!