What is SEO?
SEO (Search Engine Optimization) is a set of strategies designed and applied to a website with the aim of improving it positioning in search engines such as Google, Bing or Yahoo. Optimizing the SEO elements of a site will help crawlers from search engines understand and rank your website higher in SERPs (Search Engine Results Pages), but more importantly users will find your brand standing out above your competition and greatly increase your website with free, qualified traffic.
Our SEO strategies focus on changes that will have the most positive impact on your site, in terms of visibility and organic traffic, sales, leads, authority, and reputation for searches using keywords that are relevant for your brand, business, products, and services.
Why should you invest in SEO?
In today’s competitive market, SEO marketing is crucial because it makes your website more visible, and that means more traffic and more opportunities to convert users into customers. It’s also a valuable tool for brand awareness, building relationships with prospects, and positioning your brand as an authoritative and trustworthy expert in your field.
But the key fact that makes SEO a truly vital digital marketing tool is the volume of traffic it produces around the globe:
According to Brightedge, '68% of online experiences begin with a search engine', but if we narrow it down to natural traffic alone, '53% of all website traffic comes from organic search'. Meaning that more than half of all internet traffic circulating worldwide is initiated by an organic search result!
As mentioned by WebFX, '75% of people never scroll past the first page of search engines', so while having your site indexed is a small win, it evidences that substantial success comes when positions achieved reach the 1st page in SERPs.
As Impactplus points out, 'on the first page alone, the first five organic results account for 67.60% of all the clicks', highlighting the importance of ranking within the first 5 results to gain considerable traffic.
The above reflect how valuable SEO positioning is, and implies how fierce the competition is to show your site results on the 1st page.
What are the benefits of Search Engine Optimization?
1. Quality of traffic
A good strategy will help position your site above your competition and allow new target audiences to discover your brand for the first time, while users who already know your brand and search for it, owning the 1st results page will reassure them on how strong your brand is online. One way or another, the acquired traffic will be highly qualified and more prone to convert.
2. Long term results
Once your website reaches good rankings, it will remain that way for a long time if you keep working regularly on SEO. In the case the monthly investment is reduced or paused, positions will not be lost at an alarming rate.
By appearing in the first Google results, your brand is visible every time users perform searches related to your products or services. This will not only drive more traffic and customers, but also your brand image, reputation, and authority will improve.
4. Cost effectiveness
Unlike PPC advertising, SEO does not require a large amount of investment to obtain benefits. As there is a lower cost, the profitability of attracting customers will be much higher.
5. Local SEO
A huge opportunity web positioning strategy for brands operating both online and in physical stores, as mobile-device queries related to nearby locations constantly keep on growing.
Insights from Think With Google in 2019 tell us that '-Where to buy- and -near me- mobile queries have grown by over 200% in the past two years', but the striking revelation relates to how much of that mobile intent actually turns into store-purchases, as '28% of those searches for something nearby result in a purchase'.
Unquestionable, an effective local SEO helps your business stand out and drive people who are actively searching for products or services near your stores.
How can we help you in the SEO area?
We believe the work of organic positioning is a constant optimization of both on-page and off-page elements, where no shortcuts can be taken. Our SEO positioning services include:
We analyze your site in depth to detect any issues that may affect the organic positioning and offer solutions based on the impact: hidden or duplicate content, problems with titles, meta-descriptions and headings, accessibility problems for robots, sitemap quality, bugs in navigation and URL structure, loading speed, toxic links, possible penalties, etc.
We identify the ideal search keywords for your business, and present them in order of volume, competition, and opportunity they bring to acquire more qualified organic traffic.
Based on the SEO audit and Keyword Research, we help you re-structure your website so that it maximizes its content potential, positions itself in the best possible way, and stands above your competition.
SEO On Page Optimization
We help you optimize the source code of the site and all the elements that can be modified within the website itself. We work on the indexing in Google and other Search Engines Consoles.
SEO Off Page Optimization
We assist you on the link building strategy of your website, by providing suggestions from where to get realiable, quality inbound links that improve both the organic positioning of your URLs and the authority of your domain.
Writing and Optimizing Texts for SEO
We help you adapt the existing contents of the site and write new one, so that it gains quality and relevancy to help increase organic traffic, build your authority, and results in an up-to-date relevant website. All key factors to score high in search engines.
Local SEO (as required)
A service suitable and highly recommended for brands that operate in physical locations. We apply strategies to increase your brand visibility and traffic according to the user’s geolocation (Google My Business, location pages, local content, mobile site friendliness, etc).
Every month we share with you an exhaustive document with the evolution of SEO results so that you can see how organic strategies are working: keyword rankings, evolution versus the competition, site healthiness, inbound links (quantity and quality), traffic generated from search engines and its conversion, sales, and revenue. These comprehensive reports allow us to visualize progress and steer the SEO strategy in the right direction.
Let's get going...
Whether you’re a brand in its early stages looking to build effective, long-term strategies or an established company looking to increase awareness, authority, and customer acquisition, our SEO services can help.
To find out more about how we can transform your online business with SEO improvements on rankings, traffic, and sales, contact us today and just ASK!